Francis Barassi

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Francis Barassi

Francis Barassi was born in Tucson, Arizona, on January 11, 1967. Growing up in the diverse atmosphere of Tucson profoundly influenced his curiosity and interest in various cultures and global perspectives. The vibrant and multifaceted environment of Tucson helped shape his early worldview, instilling in him a deep appreciation for diversity. From a young age, he exhibited a keen interest in technology and business, passions that would later define his successful career. His formative years in Tucson laid the foundation for his future professional achievements and global outlook. In 2003, Francis joined Convergys Corporation as the Director for LATAM North. In this role, he managed the sales team and established regional headquarters in Northern Latin America. His strategic leadership and innovative approach resulted in significant sales growth and the profitable build-out of the regional headquarters. His tenure at Convergys highlighted his ability to drive organizational success and demonstrated his talent for leading high-performing teams in new and challenging markets. This role marked a significant milestone in his career, showcasing his strategic vision and operational expertise. Later that year, in December 2003, Barassi moved to Edocs, Inc., where he served as the Director of Latin American Sales and Operations. In this capacity, he successfully opened the Latin American market for Edocs, generating a solid pipeline of prospects and closing significant contracts within the first year. His success in this role underscored his ability to drive growth in new markets and his knack for identifying and capitalizing on business opportunities. His achievements at Edocs solidified his reputation as a dynamic and results-oriented leader. In 2005, Francis joined Oracle Corporation, initially serving as the Regional Director for LACA—Self-Service. He managed the integration of Docs self-service products into the Sievel sales organization, achieving significant sales growth. His contributions and strategic initiatives led to his appointment as the Applications Sales Director for the Communications Global Business Unit, where he achieved record sales and managed the most significant single license sale in CGBU history. This period marked a significant advancement in his career, highlighting his ability to achieve outstanding results in a highly competitive industry. From 2011 to 2017, Barassi held various vice president roles at Oracle. Notably, he founded TOA Technologies' Latin America business, leading to significant revenue growth. After Oracle acquired TOA Technologies, he managed Oracle's field service business for Latin America and the Caribbean, achieving substantial growth in ACV bookings and expanding into new verticals. His leadership during this time was instrumental in driving the company's expansion and solidifying its market position in the region. His tenure at Oracle demonstrated his strategic leadership and ability to foster substantial business growth. In 2017, Francis joined ClickSoftware as the Vice President for Southern Europe. He played a crucial role in reorganizing Click's sales and account management organization in Southern Europe. His efforts led to notable successes, including signing new logos and managing key accounts. His strategic initiatives and leadership were pivotal in driving business growth and enhancing the company's market presence in the region. His tenure at ClickSoftware further underscored his ability to implement effective organizational changes and achieve significant business results. In 2020, Francis joined OverIT USA, Inc. as the Vice President for North America. In this role, he played a crucial role in expanding OverIT's presence in North America by recruiting and onboarding a seasoned sales team and closing significant deals within the first few months. His leadership and strategic vision were instrumental in driving the company's growth and establishing its footprint in the North American market. His tenure at OverIT highlighted his ability to lead successful market expansion initiatives and drive substantial business results. In 2021, Barassi transitioned to IFS North America, where he became the Vice President for North America Energy, Utilities & Resources. He successfully integrated the Clevest sales team into IFS and achieved impressive annual growth. His strategic efforts led to securing major wins at utility companies, further establishing IFS's presence in the market. His role at IFS demonstrated his ability to lead successful integration efforts and drive significant business growth in the energy and utilities sector. Currently, Francis serves as the Vice President of Enterprise Software North America at Hitachi Energy. In this role, he continues to leverage his extensive experience in enterprise software and energy solutions to drive growth and innovation. His leadership and strategic vision are instrumental in advancing Hitachi Energy's market position in North America, reflecting his enduring commitment to excellence and his ability to navigate complex industry landscapes. His current role at Hitachi Energy underscores his ongoing dedication to driving business success and fostering innovation. Outside of his professional commitments, Francis Barassi resides in Key Biscayne, FL, with his spouse, Clara Romero. He enjoys a fulfilling personal life, balancing his professional responsibilities with quality time spent with his family. His personal and professional journeys are marked by a dedication to achieving excellence, continuous learning, and fostering meaningful relationships across diverse cultural and business environments.

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